How to Host a Virtual Race: 5 Steps!

Coach Casey · January 28, 2021

Now more than ever virtual road races are a necessity for runners and organizations alike. Road races have been a key part of many organization’s annual fundraising efforts for decades. Now those efforts have shifted virtual. Knowing how to host a virtual race on a virtual platform effectively is key. If you’re a non-profit, a charitable organization, or simply a community association looking for a fun, engaging way to raise awareness and support of your mission, virtual running races are exactly what you need! From virtual 5k races to full, multi-hour marathon races you’ll want the same high level runner/racer experience.  

Virtual races have no participant limits and no geographic limits. They provide the perfect opportunity to vastly increase your organization’s reach and bring in fundraising dollars and added awareness.

Charge Running not only provides the perfect, most engaging, and only real-time virtual race platform, but we also have the experience and knowledge! Check out our 5 easy tips for hosting your next virtual race!

5 Easy Tips for Hosting a Virtual Race

Virtual races can be fun and engaging for all participants!

1. Decide on Virtual Race Details and Goals

Start simple. What distance do you want your virtual race to be? Is it a virtual 5k race? Or a longer half marathon? From there you can denote the amount of time needed for the race. You’ll also want to look at specific dates and times that are either connected with an element of you organization/cause or simply maximize runner participation. Once the race details are determined you’ll want to decide what exactly the race is raising funds for an how best to communicate that. You’ll also make a quick decision about how best to raise those funds. Entry fees or donations, or both? With your race details decided, it’s time for goal setting. Decide what your goal participation numbers and fundraising amounts are and then get ready to smash them! 

2. Set Up Registration and Race Platform

Your next easy step will be setting up your registration system for runners and payment platform. There are a variety of easy online tools out there, including Eventbrite and RunSignup. Tracking your registrations and collecting fees or donations is easy. The trick is getting the right running/racing platform to host your virtual running races. Charge Running has you covered there. You’ll be able to provide your registrants unique virtual race entry links designed specifically for your event. Additionally, your participants will get the most engaging, real-time, race experience available with music and live coaching curated for your organization. Once the race details are set, registrations have started coming in, you’ll want an experienced, professional platform like Charge to take over!

3. Design Your Race Day Swag

This is more important than you may think. Runners are inherently suckers for swag and anything that flaunts their race accomplishments. Design a great finishers medal. Coordinate with Charge Running for unique printable race bibs for every participant. Most importantly, design an eye-catching piece of swag (hat, shirt, tank top) that every participant can wear proudly. A shirt flaunting the “Pie-rate Virtual 5k Race” with Captain Jack Sparrow eating a slice of strawberry-rhubarb pie will certainly catch the eye!

The right piece of swag not only pulls in additional participants simply to get their hands on the gear, put also, for years to come serves as further promotion of your organization and race.    

4. Promote Your Virtual Race and Mission

Now the real fun begins. Get the word out! Kick off your marketing and promotion on social media. Send out email blasts to your contact lists. Use organic word-of-mouth marketing to get more and more people to explore your organization and sign up for the virtual race. Don’t just promote the race, also promote the mission. You may be surprised how many people may simply want to donate to a mission they believe in when given the chance, whether they’re interested in a 5k virtual race, for example, or not. Add deadline and race detail reminders to your website while also reaching out to contacts in other communities to spread the word. Be sure to feature the previously designed finishers medal and swag heavily. As stated, we runners are suckers for a good piece of gear!

5. Execute and Enjoy!

Race day has arrived and now it’s time to execute and enjoy your virtual race! Actively participate, stay engaged in the real-time action of the race and watch as the positivity and support for your organization and mission continues to flow in!

Get started with your next virtual race with Charge Running! As an organization, race director, or runner, simply reach out and let us help you!

Comments 2

Anonymous · February 11, 2021
Hello there! I know this is kinda off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I'm using the same blog platform as yours and I'm having problems finding one? Thanks a lot!
Coach Rory · February 12, 2021
Feel free to reach out to us at!

Download Charge Running today!

Access unlimited LIVE and on-demand classes for just $20 a month when you subscribe annually! Includes a 7-day free trial.